Muzmatch: the dating software changing the way in which Muslims find love

Muzmatch: the dating software changing the way in which Muslims find love

Shahzad Younas’s Muslim dating software assisted 15,000 partners meet and obtain hitched. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO of this Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail in the mind. If I’m fulfilling a lady, we’re both thinking, is this individual wedding product?”

Muzmatch is usually dubbed the Muslim Tinder but Younas just isn’t so pleased with the contrast. It utilizes some typical structures that are dating-app such as for instance swipes and likes, but rather of emphasizing casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young and also to somebody associated with the exact same faith. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a suitable partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their task as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the bed room. 6 months after establishing, the software had produced its first wedding.

“A few got in contact to state ‘thank you, we got hitched due to your app’. I became like, OK, this genuinely is real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after fulfilling upon it.

It produced name for it self outside of the Muslim community by way of an advertising campaign that went from the Tube this past year featuring Lionel Richie singing: “Halal, can it be me you’re hunting for?” with regards to rivals, the application ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), based on analytics business App Annie, so it’s not surprising the big relationship organizations came knocking.

Younas won’t mention who, but states he has turned them straight straight down everytime. “We’re on an objective to transform how Muslims across the world think of marriage, and obtain married.”

Plenty of work goes into making certain Muzmatch is a safe area for Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everyone else in the application is whom they state these are generally. The organization includes a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone show up in conversations in the application, such as for instance a relative, as per an Islamic principle that whenever unmarried gents and ladies chat a party that is third be there. Users also can make sure they’ve no profile image on the account or details such as for example their complete name, so they could be as private online as you are able to. “It’s about knowing that Muslims are incredibly diverse so we don’t like to force individuals down a road that is particular. We should function as space that is safe offer top-level privacy to your users,” says Younas.

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Safety is vital for any other reasons. “We get lots of EDL kinds and people that are right-wing you plenty of abuse — putting up Bin Laden images and all sorts of that form of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” in the upside, Muzmatch comes with non-Muslims registering as they are interested in learning the faith, such the man that is 50-plus changed into Islam after fulfilling some body in the software. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next phase is to carry on to boost the application and its particular features, and expand the group as well as its reach. “Purely on a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of the, we estimate there are about 400 million Muslims who will be solitary and qualified. We glance at that, and we’ve not really produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.

“Shahzad has plainly made a thing that individuals want,” states Tim Brady, somebody at Y Combinator. “He is really a founder that is resourceful happens to be playing their users plus in the procedure is promoting an excellent solution for the Muslim community, in a fashion that conventional organizations have actually neglected to do.”

Beyond bringing individuals together, Younas additionally really wants to alter attitudes within the Muslim world to ensure that marriage is approached in a contemporary method. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it feels as though an evident, non-taboo action to take,” he states. “I always think Muslims are five years behind the main-stream, specially when it comes down to technology. Now it is time to allow them to get up.”