It is (nearly) ValentineвЂ™s time!
So we figured it might be great for this 4th post of y our advertising series that is creative take a good look at how dating apps promote. And view what sort of a software install promotions do they run using in-app advertisement sites.
If you’d like to take a look at previous post from this series:
For this analysis we utilize information provided by the Mobile Action platform. This information provides a sense of what kind of advertisement creatives they used on 7 networks that are different Twitter readers system, AdMob (therefore UAC advertisements), Unity and Vungle.
The apps that are dating
The advertising cleverness information from Cellphone Action is particularly strong for Android os, therefore we dedicated to a few of the biggest advertisers when it comes to Android os apps (a great deal of this creatives are extremely comparable for iOS and Android os). Listed here are the apps we looked over and their ranking inside their particular category.
Interesting to observe how these apps categorized themselves based on their approach
As a component of contrast, we additionally viewed the Facebook feed advertisements operate by these apps ( more about finding you competitorsвЂ™ ads right right right here).
Where they promote in accordance with which advertising creatives
General stats about their marketing
No shock there: Twitter readers system (FAN) is actually the advertising companies where in fact the many creatives are tested. ItвЂ™s the actual situation for the majority of apps, as well as for dating apps (extremely social apps) it generates a lot more feeling.
In the event that youвЂ™ve look over a few of our past articles where we looked over advertising creatives in numerous groups, you understand that the majority of the advertisement creatives utilized on FAN will also be (and frequently mainly) found in other Facebook placements (especially Facebook feed).Read More »Top install that is app creatives from dating apps